Dining with an Icon
Story by Elena Antoniou
Platforms like Instagram and Facebook are changing the way we buy and sell property. We asked the experts at Breakfast Point Realty for the new media lowdown.
Social media platforms, especially Instagram, have changed the way people buy everything from fashion to furniture, and now the same can be said for real estate. While traditional property marketing methods like print advertising and domain.com.au or realestate.com.au certainly have their place, social media has fast become a powerful tool when buying, selling or leasing homes. In fact, it became essential in 2020 when Covid-19 lockdowns prompted real estate agents to use social platforms to reach potential clients.
“With nearly three billion active Facebook users and over a billion people on Instagram each month, it’s essential to incorporate clever social media strategies in your overall sales campaign to ensure your property is front of mind for potential buyers,” says Breakfast Point Realty’s head of communications, Madeline Beevers.
Another up-side to social media is that it shines a light on the agency’s service via real vendor and buyer comments. “Testimonials and our purple bow photos [a celebratory bow placed on the door when someone has purchased a property] provide evidence we’ve accomplished something positive for every party and shows the human side of our business,” says BPR property agent Cilla Green. “It’s nice to share these, as they’re always well-received within the community and lead to a number of enquiries.”
If you’re interested in chatting with Madeline about social media and property, please email her at firstname.lastname@example.org.